Entrepreneur looks at Melt’s big marketing scheme (get a Melt-themed tattoo and get 25 percent off for life) and how they keep the promotion going. The article, “Big Marketing Stunts, Small-Business Style,” takes a peek at marketing stunts from places around the nation.
One Response to “Melt creates buzz in Entrepreneur”
Joel Libava
Ok. I hate to throw food at this Melt party, but I wanted to share this;
Both times my family tried to spend our money at the Cleveland Hts. Melt restaurant, we were greeted by cranky hostesses that had a bad attitude.
We were told that the wait would be one to two hours. However..and this was both times, these ladies came across like, “That’s the way it is, that’s how it goes, if you don’t want to wait, fine.” They didn’t seem to care one way or another-if we stayed. Or if we left. We left.
Not very inviting. At all.
I’ve completely lost my desire to go to Melt to try it out. There are hundreds of other restaurants where my money will be most welcome.
Without an attitude.
Melt won’t always have a waiting line. Like most Cleveland restaurants, it’s only crazy busy for a short time. The buzz will wear off.
Joel Libava