BOOK REVIEW: Attention! This Book Will Make You Money

BOOK REVIEW: Attention! This Book Will Make You Money
Author: Jim Kukral

 

Reviewed by Claudia Taller

Author Jim Kukral is getting people’s attention with his new book. Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Improve Your Revenue is a book to own going into the new year. And by the time you’re done with the book, you’ll believe you can make money by doing what he suggests.

Jim Kukral is a web marketer, award-winning blogger, online monetization specialist, and business web coach. He focuses on helping businesses become successful online and he works with Fortune 500 companies. And he’s here in Cleveland.

The book is peppy, authoritative and convincing. The book will motivate you to dream big and tackle problems you may think are insurmountable — like getting people to pay attention to you. As we all know, and I’m engaging in it right now as I write these words, social media is a powerful marketing tool.

That’s what the book does — Kukral shows you how to use tools available to everyone and to look at what you have to offer the world in a new way. Anyone who’s in business is selling his or her self, and the entire time we’re reading the book, we’re drawn into the powerful personality that Kukral brings to the pages of this attractive book. In short chapters and using example after example, the reader is shown new ways of approaching business.

The tone is that of having a conversation with someone who encourages me to become creative. While reading, I wrote down lots of ideas. I brainstormed, I saw possibilities, I became outrageous.

The key for any reader is whether or not he or she takes the next step. Self doubt holds us back. But there’s a cure — go to http://AttentionTheBook.com. In fact, according to Kukral, “You don’t have to wait until a concept is fully formed to take your first action. Begin with the germ of an idea and start developing it. As you do, you will discover the problems as well as the opportunities and you will be able to refine your idea as you go.” Let go of that doubt. Not everyone is going to like you — the book is about making money, but it’s also about what’s going on in your head that’s holding you back.

Kukral inspires, and that’s why he’s been successful. He writes “anyone can get attention, even a small amount, with a creative idea and some very basic implementation and costs.”

Attention! This Book Will Make You Money is 276 pages of short chapters in a hard cover book that gets your attention with short copy and illustrations, just like the website. Buy the book for yourself, and pass it on. Lots of cool things will start happening for you after reading this book.


Claudia Taller’s book Ohio’s Lake Erie Wineries was just released by Arcadia Publishing. Find out more about the book by going to http://OhioLakeErieWineries.blogspot.com and order it through Claudia by sending an e-mail to claudia.taller@yahoo.com.

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